Back to Top

We Are California Ag News

California Ag Slug


Get The Latest Ag News & KMBY 1240 AM & 95.9 FM

Format Description is your one-stop shop in California for all things farm, ranch, news, and weather!  We are your trusted source for AG News. Over 1.4 Million Listeners per day WORLDWIDE listen to It's free to the listeners and supported by advertisers. California Ag News is worldwide coverage online, via a free app, streaming on Alexa, and all trusted devices.

California Ag News is dedicated to providing the most recent, relevant, and up-to-date agriculture news in California. Listen daily, as we keep you informed with breaking news on the most pressing topics relevant to California Agriculture.

farming 3Agriculture generates 20 percent of the U.S. gross national product. is dedicated to being California's agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to for farm news, weather, markets, and ag information.

In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week! reports on farm and ranch news including dairy, beef,row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions, and more for ranchers and producers.

Farm has been Monterey's locally owned and operated and strives to bring content to the airwaves that farmers in a saturated market can rely on daily. keeps listeners informed.

For those in agriculture, provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide, and national events. If agriculture needs to know, they turn to delivers Ag News that connects producers with consumers. More ranchers & farmers listen to Ag Radio more than any other radio format!

Farm is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35 + and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners. Ag News Talk format is a very effective way to reach new customers with a high disposable income. Listener Profile targets listeners in their prime spending years.

farming 8The All Ag Rado listener:

- Are the decision-makers of their household and farm.
- Are loyal and listen for long periods of time.
- They are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: the majority of's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of's listeners are married or engaged.

Occupation Profile: targets individuals who are employed full-time in a variety of occupations including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts listeners that are well-educated. The majority have attended or completed college.

fishing 1Activities: attracts listeners who actively participate in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: targets listeners who have high incomes, are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate. listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market your business to thousands of potential customers each week with

Consumer Spending And Investment Profile's News/Talk Radio format attracts consumers that spend heavily in the following categories in the past year.


Many of's listeners:

couple 19- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years. targets listeners with retail purchasing power. Listeners Have Spending Power! targets homeowners. A huge category with these consumers is home improvement.

construction 6

Home Spending: listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years. targets listeners with purchasing power. Listeners In The Past Year:

computer 1

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month. listeners are in their prime income and spending years. Is Built For AG Advertisers

Ag Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

farm 1Ag Talk radio is the best environment for an advertising message. Because Ag Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Ag Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages. is unique among other radio formats. Due to the nature of this format, people listen to differently. is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

ag listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business. is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making an excellent investment to help you get more customers.

The sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

The is one of the strongest radio formats for farm news in the USA today!

radio 40So Why Advertise With

- Get top-of-mind awareness with thousands of customers each week.
- Increase traffic with a campaign designed to increase sales.
- Drive new traffic to your business seven days a week.
- Build your business’s image with potential new Ag customers quickly.
- Reinforce your brand's name and image with current customers.
- Increase recall with Ag consumers during the important buying cycle.
- Priced right making it a very affordable investment. reaches the right people who have Ag spending power!

Sponsorship Opportunities

Ag 1- Ag News & Weather sponsorships
- Dairy Update sponsorships
- Sports sponsorships
- Regional Livestock Reports sponsorships
- Ag business News sponsorships
- Commodity Update sponsorships
- Livestock Futures sponsorships
- Grain Report sponsorships
- Futures Update sponsorships Ag News/Talk is one of the most powerful performing formats for Ag advertisers today!

To Learn More Call Us At 831-291-5629 (KMBY)

California Ag Slug


To Learn More How Radio Can Help
Grow Your Business Click Here

monteray multilogo